I wrote a book (“#GIRLBOSS) five years ago now, and the hashtag’s been used 17 million times on Instagram, the book’s sold half a million copies, Netflix put a show called “Girlboss” to 100 million homes, and it’s very much part of the zeitgeist. In terms of Girlboss, it’s another thing that exploded. That’s very much what Girlboss is – we’re doing that more directly with our professional network that we just launched – and her being able to see herself in a life that she wants and being able to take small steps forward to achieve that and see other people that are doing it is very much what I’ve done throughout my career. When a customer bought a motorcycle jacket, it was something that was a promise to herself to be just a little more bold in her life, and it was beyond a motorcycle jacket – it was something that made her feel more confident to go out into the world. That brand spoke to women in a way beyond fashion – Nasty Gal was a community, and that’s the throughput with Girlboss. I had never even worked in an office before, but I followed my nose and built a really big business.
In a few years, we went from $250,000 to $1.1 million to $6.5 million to $30 million in revenue. Sophia Amoruso: At 22, I started an eBay store called Nasty Gal Vintage, and it exploded. Question: How did you get your start in the business world? USA TODAY caught up with Amoruso to talk about everything from learning tough lessons the hard way to being thirsty for knowledge.
Our series “How I became a …” digs into the stories of accomplished and influential people, finding out how they got to where they are in their careers.įrom her beginnings starting an eBay store called Nasty Gal Vintage that turned into the booming fashion retailer Nasty Gal to writing New York Times bestseller #GIRLBOSS and founding the digital media brand and community Girlboss, Sophia Amoruso has been at the forefront of brand-building in the digital age.
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